Cryptocurrency Retail Interest Hits One-Year Low Amid Market Apathy
Global retail interest in cryptocurrencies has plummeted to its lowest level in over a year, according to Google Trends data. Searches for "crypto" fell to 26 on the platform's 100-point scale—just two points above the annual low of 24—reflecting a stark decline in public engagement with digital assets.
The downturn follows April's market crash, exacerbated by former US President Donald Trump's tariff policies. US search volumes mirrored the global trend, sinking to a one-year nadir. "There is close to no retail interest in crypto right now," said commentator Mario Nawfal, referencing the sector's credibility crisis after the Trump-Melania memecoin debacle.
Once a dinner-table conversation staple, cryptocurrency now fails to register even among casual observers. The silence speaks volumes about eroded trust in an asset class that once captivated mainstream imagination.